How to set up Google Ads for a small business, step by step
Set up Google Ads in an account the business owns, with Australian billing, tested conversion tracking and settings chosen on purpose. This...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
How to set up Google Ads for a small business, step by step
Set up Google Ads in an account the business owns, with Australian billing, tested conversion tracking and settings chosen on purpose. This...
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SEO for tradies: how plumbers, electricians and builders get found locally
Tradie SEO helps people find you for the work you actually do, in the areas you can serve. Here's how to build it and judge it by completed...
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How to write a homepage that converts: what to say above the fold and below it
A homepage has several jobs: help people recognise the business, work out whether it fits and choose a useful next step. Here is what goes o...
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Why is my website not converting? The diagnosis and the fixes
A website that gets traffic but no enquiries needs a diagnosis before it needs a redesign. Check that enquiries arrive and get counted, then...
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Local SEO for small business: the complete guide to getting found nearby
Local SEO helps nearby customers find and choose you. Start with an eligible, accurate Business Profile and a working enquiry path, then gro...
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Core Web Vitals explained for business owners: LCP, INP and CLS without the jargon
Core Web Vitals measure how fast your main content appears, how quickly a page responds and how steady the layout stays. Here's what the thr...
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How to get more Google reviews legally in Australia
Ask every genuine customer the same optional way, with no rewards and no rating prompts. Here are the rules, scripts by industry, consent ch...
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Google Ads management pricing: what agencies charge and what the fee should buy
A management fee on its own tells you almost nothing. Here are our flat plans, the market fee bands, the three fee models worked through, an...
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Is there a minimum budget for Google Ads? What $500 a month gets you
Google has no minimum spend, but $500 a month won't buy a steady flow of new customers. Here's what it covers after GST, what three example...
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Elementor vs Divi vs Bricks vs Gutenberg: which WordPress builder for a small business?
There's no best WordPress builder for every business. Here's how to test editing, cost the whole ownership period and decide whether to keep...
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What is a CMS? Content management systems explained for business owners
A CMS is the software your team uses to update the website. Here's how it works, what the options mean and how to test one with a real editi...
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Shopify vs WooCommerce for Australian stores: costs, GST, shipping and upkeep
Neither platform wins by default. Here's how to test your payments, shipping and workflows, then compare a full year of costs on the same as...
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