How to get more phone calls from your website
More calls are only useful if they are the right calls and someone answers them. This guide covers the calls versus forms decision, placemen...
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Insights · 120+ guides and articles
Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
What is a good conversion rate? How to judge benchmarks for websites, landing pages and stores
There is no healthy percentage that fits every website. Here's how to check a benchmark, the band we plan with for paid service enquiries, the maths behind lead costs and what to fix first. 4 Aug 2026Read the featured article
How to get more phone calls from your website
More calls are only useful if they are the right calls and someone answers them. This guide covers the calls versus forms decision, placemen...
Read article →
DIY website audit checklist: a scored health check for your site
Check your own website in 30 minutes: 15 scored checks covering the customer journey, speed, trust, tracking and search basics, with scoring...
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GA4 for small business: what to track and how to read it
GA4 records what visitors did on your website, not which of them became customers. Here is what a small business should track, how to prove...
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How to build a landing page that converts: structure, copy and proof
A landing page converts when it keeps the promise that brought the visitor, explains one offer, proves it and makes the next step work. Here...
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How to write a homepage that converts: what to say above the fold and below it
A homepage has several jobs: help people recognise the business, work out whether it fits and choose a useful next step. Here is what goes o...
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Why is my website not converting? The diagnosis and the fixes
A website that gets traffic but no enquiries needs a diagnosis before it needs a redesign. Check that enquiries arrive and get counted, then...
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