Campaign Strategy
Before a single dollar is spent, we map your goals, margins and audience to a campaign structure built to hit them. No copy paste templates, every account is architected around what you actually need to win.
Melbourne · Google Ads managed properly
SEM Agency Melbourne. Stop Wasting Ad Spend.
Click.
/Convert.
/Scale.
We manage Google Ads like it's our own money. Every dollar tracked and every click counted. No vanity metrics, no wasted budget, just campaigns built to turn clicks into customers and scale what works.
Combined team experience
$8M+
In ad spend managed
350K+
Conversions tracked
12+ Yrs
Managing Google Ads
20+
Countries reached
90%
Best CPA reduction to date
Our approach
Every Click Backed by Strategy
Google Ads isn't a set and forget machine. Behind every campaign that actually makes money is a strategy, a structure and someone watching it daily. These are the four pillars we manage on every account.
Keyword Targeting
We chase the searches that convert, not the ones that just burn budget. Tight match types, ruthless negative keyword lists and a focus on buyer intent mean you pay for clicks that can actually become customers.
Ad Copy & Creative
The ad is your first impression, we make it count. We write and continuously test copy and creative that attract the right clicks, lift your quality score and lower what you pay for every conversion.
Continuous Optimisation
SEM is never finished. We monitor performance daily, cut what wastes money and double down on what works. Adjusting bids, budgets and targeting against real data so your results keep improving, not drifting.
How we work
How We Run Your Google Ads
You're trusting us with your budget, so there are no black boxes here. This is the exact six step system we run on every account. From the first audit through to the optimisation loop that never really stops.
1
Audit & Discovery
We analyse your current campaigns, competitors and market before spending a dollar. You can't fix what you haven't measured.
2
Strategy & Structure
We build campaign architecture around your goals, budget and audience. So spend flows to the right places from day one.
3
Ad Copy & Creative
We write and test ads that attract the right clicks, not just any clicks. Lifting relevance and lowering cost per conversion.
4
Tracking Setup
We set up accurate conversion tracking so every lead and sale is accounted for. If it isn't measured, it isn't managed.
5
Launch & Monitor
We launch and monitor daily, adjusting bids and budgets against real data, not hunches and never on autopilot.
6
Optimise & Scale
We cut what wastes money, scale what works and report transparently on performance. The loop never stops.
Services
Google Ads Services We Offer
Whether you need search, shopping, remarketing or a full account rebuild, here's everything we run. Pick the pieces you need or hand us the whole account and we'll manage it end to end.
Google Search Ads
Get in front of people the moment they search for what you sell. High intent text ads tuned for clicks that convert.
- Keyword & intent research
- Campaign & ad group structure
- Ad copywriting & testing
- Bid & budget management
Google Shopping Ads
For eCommerce, Shopping is where the money is. We optimise your feed and campaigns so the right products show to the right buyers.
- Merchant Center setup
- Product feed optimisation
- Performance Max campaigns
- ROAS focused bidding
Remarketing Ads
Most people don't buy on the first visit. We bring them back with remarketing that stays top of mind without burning budget.
- Audience segmentation
- Display & video remarketing
- Dynamic product retargeting
- Frequency & spend caps
Campaign Audits
A forensic review of your existing account, what's working, what's bleeding money and exactly what to fix first. Yours to keep.
- Account structure review
- Wasted spend analysis
- Competitor benchmarking
- Prioritised action plan
Conversion Tracking
If you can't measure it, you're flying blind. We set up rock solid tracking so every lead, call and sale is attributed correctly.
- Google Tag & GA4 setup
- Call & form tracking
- eCommerce & value tracking
- Offline conversion import
Landing Page Optimisation
The best ad in the world fails on a bad landing page. We optimise or build pages that turn your hard won clicks into conversions.
- Conversion rate audit
- Page speed & mobile UX
- A/B testing
- Built with our web design team
Proof
What Smart Paid Search Looks Like
No vanity metrics, no cherry picked spikes. Real outcomes from real Australian businesses, anonymised by industry. The numbers do the talking.
Fintech · Australia Wide
90%
Lower cost per acquisition
Problem
Up against major banks outspending the fintech four to six times on the same keywords, with conversion tracking firing on the wrong actions.
Solution
Fixed tracking first, won on relevance and Quality Score, then concentrated budget on high-intent searches that actually converted.
Around 80% impression share vs the banks View case study →
B2C ECOMMERCE · AUSTRALIA WIDE
6x+
Return on ad spend
Problem
Spend was driving traffic but returns were inconsistent, with profit riding on one or two campaigns while the rest leaked budget.
Solution
Rebuilt the account so several campaigns held a strong return at once, scaling the winners and cutting the waste.
Across multiple campaigns, not one View case study →
LOCAL SERVICE · MELBOURNE
35%
Lower cost per lead
Problem
Budget going to broad searches and untracked calls, so the phone rang with price shoppers instead of real jobs.
Solution
Tracked every lead including calls, focused on high intent local searches and cut the wasted spend.
Within 90 days View case study →
Why us
Why Melbourne Businesses Trust Elev8d With Their Ad Budget
Handing over your ad budget takes trust and the Google Ads world is full of operators who don't earn it. Here's how we're built differently, where it matters most: your money and your account.
No Lock-In Contracts
If our campaigns aren't performing, you should be free to leave. We work month to month, results keep you with us, not paperwork. It keeps us honest and keeps us sharp.
You Own Your Ad Account
We never hold accounts hostage. Your Google Ads account, your data, your campaigns, always in your name. If we ever part ways, you keep everything you've built.
Transparent Reporting, Plain English
No vanity metrics, no inflated numbers. We report on what actually matters, cost per lead, conversion rate and return on ad spend. In language you don't need a marketing degree to read.
We'll Tell You if Ads Aren't Right
If your margins can't support paid search or SEO would serve you better, we'll say so before taking your money. We'd rather give you the honest answer than sell you a campaign that won't pay off.
The difference
Elev8d vs. The Typical Google Ads Agency
There are a lot of dodgy operators in the Google Ads space and most of them look fine until you read the fine print. Here's an honest side by side of how we run things versus the typical agency.
Elev8d YOU, SORTED
Typical agency
Account ownership
You own it, always
Agency controlled
Budget transparency
You see every dollar
Opaque fee structure
Contracts
Month to month
12 month lock-in
Reporting
Plain English ROAS & CPL
Vanity impressions
Optimisation
Weekly, hands-on
Set and forget
Who runs it
Senior team
Juniors or automated
Honesty
Tell you if ads aren't right
Sell you whatever you'll pay for
Better together
SEM and SEO: Why the Best Results Come From Both
Paid and organic search aren't rivals, they're a team. Run them together and each one makes the other stronger, covering the whole results page and feeding off each other's data.
Paid · SEM
Immediate visibility
Turn on traffic today.
- Top of the page from day one
- Instant, testable conversion data
- Full control over spend & targeting
+
Organic · SEO
Long term authority
Compounds for years.
- Traffic that keeps paying off
- Lower cost per lead over time
- Trust that paid alone can't buy
Run both and you own the whole page
SEM data tells us which keywords and ad copy convert and that feeds straight into a sharper Melbourne SEO strategy. Dominating both the ads and the organic results for the same search dramatically lifts click through and keeps competitors out. Because we run both in-house, your paid and organic work together instead of competing.
Honest guidance
Is This the Right Google Ads Setup for Your Business?
We're not for everyone and that's the point. Here's an honest read on whether we're the right fit, so you can decide before you ever pick up the phone.
Good fit
- You want every dollar tracked properly.
- You care about cost per lead, sales and return on ad spend.
- You are open to improving landing pages and conversion tracking.
- You want a structured campaign, not random keyword testing.
Not the right fit
- You want cheap clicks with no conversion strategy.
- You do not want tracking installed properly.
- You expect ads to fix a weak offer or poor website overnight.
- You only want traffic, not measurable outcomes.
Who we help
Google Ads for Melbourne Businesses
We've run paid campaigns across dozens of industries. These are the sectors we know best, where we understand the buyers, the margins and the auction dynamics that decide who wins.
Straight answers
What Google Ads Actually Costs (No Hidden Fees)
Paid search has two costs people constantly confuse: our management fee (what you pay us to run the campaigns) and your ad spend (what goes to Google for clicks). Here's how both work, clearly separated, before you ever pick up the phone.
Your ad spend goes directly to Google. We don't take a cut.
Unlike many agencies, we never charge a percentage of your ad budget. You pay Google directly for clicks and you pay us a flat management fee, so our incentive is your results, not your spend going up.
Starter
Small business
$800-$1,000/mo
Management fee
+ $3,000–$5,000/mo
Recommended ad spend, paid directly to Google
- Search campaign setup & management
- Conversion tracking
- Monthly plain English reporting
Growth MOST POPULAR
Scaling business
$1,000-$1,500/mo
Management fee
+ $5,000-$15,000/mo
Recommended ad spend, paid directly to Google
- Search, Shopping & Remarketing
- Landing page optimisation
- Weekly optimisation & reporting
- No lock-in contract
Scale
High volume & eCommerce
$1,500+/mo
Management fee
+ $15,000+/mo
Recommended ad spend, paid directly to Google
- Full funnel paid media
- Performance Max & feed management
- Dedicated senior strategist
- Advanced ROAS & value bidding
No percentage of ad spend. No lock-in contracts. The right management fee and budget depend on your industry, competition and goals, we scope it honestly after a discovery call.
Get a Custom Quote →Ready to Stop Guessing and Start Converting?
Not sure your Google Ads are working as hard as they should? Let us take a look. Free, no obligation campaign audit, no sales pressure.
Get a Free Campaign Audit →
Questions
Questions About SEM?
Paid search comes with a lot of jargon and a lot of bad operators. Here are straight answers to what Melbourne business owners ask us most about Google Ads, no spin.
SEM (search engine marketing) means paid ads, you bid to appear at the top of Google and pay per click. SEO earns your spot in the organic results over time, for free per click. SEM gives you instant visibility; SEO compounds long term. Most businesses get the best results running both together.
There are two numbers: our management fee and your ad spend. Management typically runs $800–$1500+ a month depending on complexity and we'd usually recommend starting with at least $3,000/month in ad spend so there's enough data to optimise. Your ad spend goes directly to Google, we never take a percentage of it.
Faster than SEO, ads can drive traffic and leads the day they go live. That said, the first few weeks are about gathering data and optimising; campaigns usually hit their stride after 4-8 weeks once we've cut the waste and scaled what converts. Anyone promising instant perfect ROI is overselling.
Yes, always. We set up and run the account in your name, so your data, history and campaigns are yours. If we ever part ways, you keep everything. We think agencies that hold accounts hostage are a major red flag and we refuse to be one of them.
No. We work month to month. If our campaigns aren't performing, you're free to leave. Results should keep you with us, not paperwork. It keeps us accountable every single month.
It can be hugely worth it, if your margins support it and your website converts. For high intent searches ("emergency plumber Melbourne"), ads put you in front of ready to buy customers instantly. But if the numbers don't add up, we'll tell you straight rather than take your money. That honesty assessment is part of every audit.
You get a monthly report in plain English covering the metrics that actually matter. Cost per lead, conversion rate, return on ad spend, plus what we did and what's next. No vanity metrics, no 50 page PDFs designed to look impressive and say nothing.
It depends. If your current site converts well, we'll send traffic straight there. If it doesn't, we can build or optimise dedicated landing pages to maximise your return. The best ad in the world still fails on a weak page. We'll assess this during the audit and tell you honestly which way to go.
We adjust. We review performance weekly, cut what isn't working and reallocate budget to what is. If something's fundamentally wrong with the strategy, we'll tell you and change course. And because you're not locked in, if we're not delivering, you can walk.
From the blog
Latest Google Ads Articles
Straight talking guides on Google Ads, written for business owners, not other marketers. No jargon, just what actually makes paid search pay off.
Let's talk
Melbourne, VIC 3000
Let's Talk About What Google Ads Can Do for Your Business
Tell us where you're at and we'll come back with a straight, no obligation read on your campaigns. What's working, what's wasting money and what we'd do differently. Free audit, no lock-in.
Call us
0494 740 873Email
hello@elev8d.com.auStudio
152 Elizabeth Street, Melbourne, VIC 3000