Is SEO dead? What AI search actually changes for a small business
AI search changes how customers find you. Learn what to improve, what to measure and where SEO, AEO and GEO fit.
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
Is SEO dead? What AI search actually changes for a small business
AI search changes how customers find you. Learn what to improve, what to measure and where SEO, AEO and GEO fit.
Read article →
How to get cited in Google AI Overviews and AI Mode
A practical method to make your pages eligible, clear and well supported for Google AI Overviews and AI Mode, and to measure what follows.
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How to write Google Ads that get the right clicks
Good Google Ads copy names the service, backs every promise and sends people to a page that keeps it. Here's how to write responsive search...
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Google Ads clicks but no leads: is the landing page the problem?
Clicks without enquiries don't prove the landing page is broken. Check the tracking, the destination, the traffic, the offer, the page and t...
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Google Ads negative keywords: lists that stop wasted clicks
Negative keywords are the cheapest fix in a Google Ads account and the easiest one to get wrong. Here's how to find searches worth excluding...
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SEO for law firms: ranking for legal searches within the conduct rules
Law firm SEO starts with clear practice pages, credible lawyer information and a safe enquiry path, built within the rules that apply to you...
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How to build a landing page that converts: structure, copy and proof
A landing page converts when it keeps the promise that brought the visitor, explains one offer, proves it and makes the next step work. Here...
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Google Ads match types explained: broad, phrase and exact for small business
Match types decide how far a search can sit from the keyword you typed, and even exact match is not literal. Learn what each setting really...
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Website migration SEO checklist: protect search visibility through a redesign or move
Record the old site, map every changed address, test the new one and watch real customer outcomes after launch. Here's the complete checklis...
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What a tradie website needs: the pages, proof and calls to action that win jobs
A tradie website has one job: help the right customers see what you do, trust you and get in touch. Here's what to include, test and measure...
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How long does Google Ads take to work? The first 30 days
A new Google Ads campaign can produce an enquiry in its first week and still take about three months to prove it wins customers at a price y...
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SEO for medical and allied health practices under Ahpra advertising rules
Help suitable patients find real services and book them, while governing health claims, patient information and advertising. A practical med...
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