E-E-A-T for small business: showing experience and trust Google can see
E-E-A-T describes the qualities Google's systems look for in helpful content, and there's no score to raise. Here's how a small business mak...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
E-E-A-T for small business: showing experience and trust Google can see
E-E-A-T describes the qualities Google's systems look for in helpful content, and there's no score to raise. Here's how a small business mak...
Read article →
DIY website audit checklist: a scored health check for your site
Check your own website in 30 minutes: 15 scored checks covering the customer journey, speed, trust, tracking and search basics, with scoring...
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Google Ads campaign types: Search, Shopping, Display, Video, Demand Gen and Performance Max
Google Ads offers six main campaign types and a few specialist ones, and the menu keeps moving as Display shifts into Demand Gen. Compare wh...
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How to plan a small business website: the brief that saves you money
Before you meet a designer, write a short brief. Here's what goes in it, a template to copy and a worked example with a budget.
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DIY SEO audit checklist: find what is holding your website back
Check a few important pages, confirm Google can reach them and test a real enquiry. Then fix what's confirmed, not what a tool score suggest...
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Call tracking for Google Ads: how to track phone calls from ads
Google's own call tracking can be all you need, and paid software earns its fee only when attribution, integrations or call handling solve a...
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Mobile SEO: mobile first indexing and what it means for your website
Make sure Google can see your important content on phones, people can use it and enquiries actually arrive. A practical phone audit for Aust...
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GA4 for small business: what to track and how to read it
GA4 records what visitors did on your website, not which of them became customers. Here is what a small business should track, how to prove...
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Google Ads conversion tracking setup: forms, calls, purchases and offline conversions
A tag that fires is not a lead, a sale or a customer. Here's how to choose the outcomes worth bidding on, count each one once and prove the...
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Does website speed affect SEO? What it means for rankings, conversions and ads
Core Web Vitals are part of Google's ranking systems, but speed is no shortcut. Learn to read a speed test properly and decide whether a fix...
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Google Ads landing page vs homepage: where should ads send people?
The honest answer to "landing page or homepage" is that there are three options, not two. The right one depends on what the person searched...
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How to write website copy that doesn't sound like a robot
Copy sounds like a robot when it has nothing to say, not because of a banned word. The fix is substance, page by page: the customer's actual...
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