Is WordPress still worth it for a business website?
WordPress still suits many businesses. Here's when it fits, what it costs to run, who does the work and when to keep, repair or replace a si...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
Is WordPress still worth it for a business website?
WordPress still suits many businesses. Here's when it fits, what it costs to run, who does the work and when to keep, repair or replace a si...
Read article →
WordPress vs Webflow vs Shopify vs custom: which platform should a small business build on?
Choose a platform from your requirements, not a favourite. Essential checks, an owner trial, documented SEO capabilities, two worked three y...
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Google Business Profile guide: setup, optimisation and what changed
A Google Business Profile is free, but it isn't set and forget. Here's who qualifies, how to claim, secure and verify the profile, which det...
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SEO red flags: how to spot a dodgy SEO provider before you pay
Spot promises a provider can't control, verify work in your own accounts and keep practical control of your website. A buyer protection guid...
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How long does SEO take to work? Realistic timelines by starting point
SEO works on a timeline of months, but the useful answer depends on where you start and what "working" means. Here's what to check at months...
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How to measure SEO ROI: the maths that shows whether it is paying
Compare what organic customers contribute with the full cost of SEO over a set period. Here's the maths, the traps and the decisions it supp...
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SEO packages explained: what should actually be included each month
A good SEO package names the work, the evidence you'll get, who makes each change and how fees can move. Here's how to check yours.
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How to choose an SEO agency: questions, proof and contract terms
Choose an SEO agency by testing its plan, its proof and its agreement. Here are the 12 questions to ask, how to check claimed results and wh...
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Is SEO worth it for a small business? The honest answer with the maths
SEO is worth it when demand, customer contribution and a credible plan cover the full cost, and you can afford the wait. Here's how to run t...
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What is a good cost per lead for Google Ads? Break even first
A good cost per lead is one your gross profit can pay for, with room left for other costs and profit. This guide defines the lead, works out...
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Google Ads vs Facebook Ads for small business: which comes first?
Google Search meets people who are already looking, while Facebook and Instagram show an offer to people who weren't. Here's how an Australi...
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Is Google Ads worth it for a small business? The honest maths
Google Ads is worth testing only when each new customer contributes enough to cover the full cost of winning them, and the business can answ...
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