WordPress security for small business: protection, monitoring and recovery
Patching, protected accounts and tested recovery do the heavy lifting. Here's how to set them up, watch them and respond when something goes...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
WordPress security for small business: protection, monitoring and recovery
Patching, protected accounts and tested recovery do the heavy lifting. Here's how to set them up, watch them and respond when something goes...
Read article →
Google Business Profile for tradies: setup, reviews and better enquiries
Build an accurate, reachable profile for your trade business, show real work with permission, ask for honest reviews and count the enquiries...
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Google Ads keyword research and Keyword Planner: finding the searches worth paying for
Keyword research for Google Ads is a commercial decision with a free tool attached, not the other way round. Follow one example plumbing bus...
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Google Ads location targeting: reach customers you can serve
Google Ads location targeting decides who is eligible to see your ads, not who can buy from you. Here's how to set Presence, radiuses and ex...
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Local SEO for restaurants and cafes: getting found for tonight's dinner
Make your restaurant or cafe easy to find, check, book and order from. Accurate venue facts, readable menus, tested booking routes, neutral...
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Website redesign checklist: before, during and after the project
A redesign has to keep the business running. Here's what to protect, test, approve and hand over, from the first plan to the first month aft...
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Google Ads settings that waste budget (and the fix for each)
Thirteen Google Ads settings decide where your budget goes, and a handful can drain it without anyone noticing. Here's the failure each can...
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Moving from Squarespace or Wix to WordPress: the migration guide
Neither Squarespace nor Wix hands over a working WordPress site. Here's how to move the content, data, URLs and email with fewer surprises,...
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Local citations in Australia: useful directories and consistent business details
Choose listings with a clear purpose, keep one master record of your business details and fix the errors that send customers the wrong way....
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Google Maps ranking factors: how the local pack decides who shows
Google ranks local results on relevance, distance and prominence, with no published weights. Here's what each factor means, how to measure v...
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Google Ads account structure: campaigns, ad groups and keywords that stay manageable
Campaigns hold the controls that need to differ, and ad groups hold searches that can share one message and one page. Everything else is a r...
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Website enquiry form design: fields, accessibility and privacy
The best enquiry form asks only for what the business needs to respond and can be completed with a thumb, a keyboard or a screen reader. It...
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