Online store launch checklist for Australia: GST, consumer law, shipping and payments
A store is ready when customers can see the full price, pay, get the right order and get help. Here's how to test every step before launch.
Read article →
Insights · 120+ guides and articles
Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
Online store launch checklist for Australia: GST, consumer law, shipping and payments
A store is ready when customers can see the full price, pay, get the right order and get help. Here's how to test every step before launch.
Read article →
Google Ads metrics that matter (and what a good report shows)
A Google Ads report can be accurate in every cell and still answer the wrong question. This guide puts the metrics in the order an owner nee...
Read article →
What is GEO (generative engine optimisation)? Explained for business owners
GEO in plain English: what it means, how it overlaps with SEO and AEO, and the first steps to improve how AI answers describe your business.
Read article →
Restaurant and cafe websites: menus, bookings and the pages that fill tables
A venue website has a few jobs: show the menu, prices and hours, then get people booked, ordered or on their way. Here's how to make each on...
Read article →
What is a good conversion rate? How to judge benchmarks for websites, landing pages and stores
There is no healthy percentage that fits every website. Here's how to check a benchmark, the band we plan with for paid service enquiries, t...
Read article →
SEO for Australian online stores: ecommerce strategy, structure and product pages
Ecommerce SEO starts with the bottleneck your store actually has, not a generic checklist. Here's how to handle categories, product pages, v...
Read article →
Professional services websites: what law firms, accountants and consultants need
Law firms, accountants and consultants need websites that explain the work, show who does it and handle enquiries properly. Here's how to pl...
Read article →
Google Ads extensions (now assets): which to use and how to set them up
Google renamed extensions to assets, and the useful ones have not changed: sitelinks that go somewhere worth going, callouts that say someth...
Read article →
How to back up your website (and restore it when something breaks)
A backup only counts if you can restore from it. Here's what to copy, where to keep it, how often to run it and how to test a restore safely...
Read article →
SEO for accountants and financial advisers: compliant growth from search
Match each service to the professional allowed to provide it, then build useful pages, accountable review and careful measurement. A practic...
Read article →
High intent vs low intent keywords: why a cheap click can cost more
Cheap $6 clicks that produce one booked job for $3,600 cost more than $24 clicks that produce ten at $360 each. Here's how to read the inten...
Read article →
Real estate SEO: suburb pages, listings and agent profiles that rank
Give every page on an agency website a clear job. Suburb pages, property management, agent profiles, listing feeds, sold records and the Oct...
Read article →
No articles in this topic yet. Check back soon.
Beyond the reading
Rather Have Someone Just Look at It for You?
The guides tell you how it works. If you would rather know what applies to your business, tell us where you're at and we'll come back with a straight, no obligation read. Free audit, no lock-in.
Prefer to text? Message us on 0494 740 873 and we will reply the same day.