Google Ads negative keywords: lists that stop wasted clicks
Negative keywords are the cheapest fix in a Google Ads account and the easiest one to get wrong. Here's how to find searches worth excluding...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
Google Ads negative keywords: lists that stop wasted clicks
Negative keywords are the cheapest fix in a Google Ads account and the easiest one to get wrong. Here's how to find searches worth excluding...
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Google Ads match types explained: broad, phrase and exact for small business
Match types decide how far a search can sit from the keyword you typed, and even exact match is not literal. Learn what each setting really...
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How long does Google Ads take to work? The first 30 days
A new Google Ads campaign can produce an enquiry in its first week and still take about three months to prove it wins customers at a price y...
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How to set up Google Ads for a small business, step by step
Set up Google Ads in an account the business owns, with Australian billing, tested conversion tracking and settings chosen on purpose. This...
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Google Ads management pricing: what agencies charge and what the fee should buy
A management fee on its own tells you almost nothing. Here are our flat plans, the market fee bands, the three fee models worked through, an...
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Is there a minimum budget for Google Ads? What $500 a month gets you
Google has no minimum spend, but $500 a month won't buy a steady flow of new customers. Here's what it covers after GST, what three example...
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What is a good cost per lead for Google Ads? Break even first
A good cost per lead is one your gross profit can pay for, with room left for other costs and profit. This guide defines the lead, works out...
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Google Ads vs Facebook Ads for small business: which comes first?
Google Search meets people who are already looking, while Facebook and Instagram show an offer to people who weren't. Here's how an Australi...
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Is Google Ads worth it for a small business? The honest maths
Google Ads is worth testing only when each new customer contributes enough to cover the full cost of winning them, and the business can answ...
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Google Ads cost per lead by industry: click costs and CPL estimates
What Google Ads clicks cost by industry, from Melbourne Keyword Planner ranges, with an estimated cost per lead and the lead definition besi...
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How much should you spend on Google Ads? Setting a monthly budget
There is no universal starting spend for Google Ads, and anyone who gives you one has not asked what a customer is worth to you. This guide...
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How much do Google Ads cost in Australia? Spend, fees and what a budget buys
Google Ads has no package price. This guide adds up media, fees, setup, tools and GST in one worked plan, explains how Google bills you and...
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